Become a patron or sponsor of the Bonnard Museum

Le Cannet pays tribute to Pierre Bonnard

It was in Le Cannet that Bonnard created many of his finest paintings. More than sixty years after the artist's death, the town of Le Cannet is paying tribute to him by dedicating a museum to him: it will be the only Bonnard museum in the world.

Founding members

1 - The town of Le Cannet, the State and local governments

The town of Le Cannet brought forward the case. The French government supports the Bonnard Museum at Le Cannet: awarding it the title of "Musée de France". The General Council of Alpes-Maritimes is funding the project up to 30%.

2 - The families and the first patrons

Two-thirds of the current collection's works at the The Bonnard Museum in Le Cannet have been donated by generous people who encourage the project.

The support of the painter's families has always been unwavering.

Many museums and galleries, most prominently the Musée d'Orsay, the Centre Georges Pompidou, the Museum of Modern Art in the city of Paris, the Fondation Marguerite and Aimé Mæght, the Fondation Bemberg-Toulouse, the galleries Bernheim-Jeune and Berès brought their scientific support: since 2001, they have agreed to generous loans during temporary exhibitions that are precursors to future hangings of works in the museum (25,000 to 28,000 visitors attend these exhibitions).

Why be a patron of the museum Bonnard?

Becoming a patron of the The Bonnard Museum in Le Cannet, whether you are an individual or a business, you associate yourself in a philanthropic approach to a new centre for culture and tourism for national and international benefit.

The tax benefits of patronage

Besides interest in image with your various audiences, corporate philanthropy
can bring you important benefits:

1 - Patronage

Patronage is the selfless material support given to a work or person for the pursuit of activities in the general public interest. Patronage by a business can offer a benefit in tax reduction of 60% of the donation amount, up to a limit of 0.5% of turnover before taxes of the patron and counterparties equivalent to 25% of the donation. The actual cost for the company is 15% of the donation.

An individual patron enjoys a tax reduction of 66% of the amount of the donation up to 20% of their taxable income.

Bonnard Museum patronage can be in financial terms, in kind, or in skills.

2 - Example of financial patronage

For a corporate donation of 50,000 euros, the patron receives a corporate tax reduction equal to 60% of the donation amount, that is to say 30,000 euros.
The reduction is capped at 0.5% of turnover, but if the threshold is exceeded, the excess can be used over the next five financial years.

For an individual's donation of 30,000 euros, the patron receives a tax reduction of 20,000 euros (or 66% of the donation amount) when his taxable income exceeds 100,000 euros.
Where appropriate, the excess can be carried over the next five financial years.

This scheme is applicable in case of donations of artworks to the museum.

3 - Presence of the museum patron

The Bonnard Museum in Le Cannet does offer some advantages:

• Prestigious public relations operations: organisation of private tours and cocktail parties, private discovery-outings such as "In the footsteps of Bonnard".
• Privileged access to the museum: passes to give to friends, associates, customers or partners. Visiting exhibitions with the scientific team. Annual access cards.
• Highlighting the patron's name: if you so wish, have your name or your company mentioned in the exhibition galleries.
• Preface to the exhibition catalogue: have your name or your company logo mentioned on the different communication media of the museum.

Why be a sponsor of the Bonnard Museum?

By providing material support to become a sponsor of the Le Cannet Museum Bonnard, you associate yourself with the communication process of a new cultural and regional centre for national and international benefits.

The tax benefits of sponsorship

1 - Sponsorship

Any expenditure on sponsorship whether in cash or in kind is a commercial transaction and therefore subject to billing which is subject to VAT at 19.6%. The tax benefit is a reduction on income through assimilation of sponsorship expenses with marketing expenditure. Sponsorship expenses are deductible as an operating expense.

2 - Media partnership

Media partnership is an exchange of goods, as with sponsorship.

3 - Presence of the sponsor at the museum

Your presence at the museum can take different forms (depending on agreements to be established) including:

• High visibility: a mention of your company in the exhibition galleries
• on the wall dedicated to partners. Preface of the organization partner's head in the exhibition catalogue. Logo and mention of your company name on the communication media: press kit, invitations, exhibition posters and on all poster campaigns.
• Privileged access to the museum: passes to give to your employees, customers and partners. Annual access cards.
• Publishings at a special price: exhibition catalogue, posters and library products to offer your employees, customers and partners.
• Prestigious public relations operations: organisation of private tours and cocktail parties, private discovery-outings such as "In the footsteps of Bonnard", private events of all kinds: private visits, cocktail parties, breakfasts, seminars...